The POI Retail Execution Summit

“Gaining Competitive Advantage with Exceptional Retail Execution”

September 27-29, 2017
Hyatt Regency Morristown
Morristown, NJ


Promotion Optimization institute 


The POI Retail Execution Summit

"Gaining Competitive Advantage with Exceptional Retail Execution"

Why Attend?

Leading companies doing business around the globe are beginning to understand the benefits of exceptional Retail Execution, and the components of successful collaboration. At the POI Retail Execution Summit, these leaders come together around the critical HQ Strategy, field force execution, and merchandising collaborative skills to create and optimize: on shelf availability; pricing and promotional execution, digital, and in-store execution that drives brand/category/store sales and profits. If you are charged with sales force enablement, pricing execution, brand marketing, category management, merchandising, IT, sales leadership, promotions, or shopper marketing this specialized event is for you. You will network around the most current practices, research, proven strategies and actionable advice.

You'll leave this summit knowing:

1. How to achieve greater promotional outcomes through improved collaborative capabilities
2. Mobile strategies to reach shoppers with targeted offers where they want to be reached
3. A clear understanding of how TPO and Predictive Analytics drives trading partner results!
4. Effective pricing/promotion strategies refined through better use of data
5. How to integrate mobile marketing into your promotional results and shopper loyalty
6. To what extent a shared responsibility on retail execution improves mutual results
7. How trading partners can get started with Joint Business Planning strategies and the benefits of execution.
8. How the Certified Collaborative Marketer builds skills and results across teams

Subject matter includes:
On Shelf Availability
Retail Execution
Retail Activity Optimization
Predictive Analytics: Leveraging Data and Insights
Shopper/Consumer Loyalty
Merchandising & Assortment Execution Strategies
Integrated Business Planning: Sales, Customer, & the Supply Chain
Navigating the Solutions Landscape
Basket Building Strategies
Joint Business Planning Strategy/Execution

To view testimonials from CPG and Retailer Executives who have attended POI Summits, please click here.

For information on Sponsor or Exhibit opportunities, click on the Sponsors link below. 


Manufacturers and Retailers Can Register Below

Click Here To Register

*Inquire about receiving a complimentary pass to our next event.


Some of the companies who've attended POI Summits include:

Collaborative Marketing for Competitive Advantage

Willard Bishop's Jim Hertel and Tops Markets' Kevin Darrington, discuss actionable methods for improving insight-based collaboration.

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Seating Is limited. AS A MANUFACTURER OR RETAILER REGISTER NOW to secure your spot.


*Inquire about receiving a complimentary pass to our next event.   Reach

Travel Information

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Hyatt Regency Morristown

3 Speedwell Ave

Morristown, NJ 07960

(973) 647-1234

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Nearby Attractions


Washington's Headquarters  

Metlife Stadium  

New York City  

Morristown National Historic Park & Prudential Center  

Historic Speedwell & Morris Museum  

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Eclectic Morristown Restaurants and Nightlife

Dining at our restaurants in Morristown is an eclectic mix of everything from burgers and brews to Blue Crab cakes and Jersey Coast sea scallops. For those with a looking for hearty foods while on the go, our StayFitTM and Healthy Balance menus are the perfect choices to keep you energized and fueled.

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Don't miss out on your chance to learn, collaborate, and grow with industry experts

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